Zillow Careers – Senior Specialist, Lifecycle Marketing

Job Description:

As a Sr. Marketing Specialist, you work within a larger Integrated Marketing team structure, specifically responsible for the conception, execution, and ongoing optimization of several coordinated and customer-centric marketing programs, including batch and automated email, direct mail, Push, and SMS campaigns. You’ll be key in building customer-centric communication that assists our customers and partners with unlocking life’s next chapter!

Job Responsibilities:

• Ensure tracking and QA are in place pre-deployment. Partner with Engineering, Decision Science and Marketing Ops.
• Drive the implementation of deeper personalization into all notification templates.
• Partner collaboratively with Outbound Marketing leads to develop and execute cross-channel outbound strategies.
• Support testing & optimization of outbound communications and share clear takeaways to the broader organization.
• Own campaign reporting and partner closely with Consumer Analytics and Marketing Operations to continue to develop our 360 view of the customer to inform future revisions of our outbound strategy.

Job Requirements:

• Extensive knowledge in email marketing; Experience in Iterable ESP, Salesforce Pardot and Salesforce CRM preferred.
• Functional knowledge of HTML/CSS required.
• High proficiency in Microsoft Excel; Tableau and SQL experience preferred but not required.
• Strong initiative and follow-through.
• A cross-functional collaborator, you thrive in forming relationships with engineers, product managers, and analysts as well as creative teams, and content creators.
• An outstanding communicator, tenacious problem solver, and creative strategist who also sweats the details.

Qualification & Experience:

• You have 3+ years proven experience in marketing campaign automation, campaign management, consumer analytics, and/or performance marketing.
• You are passionate about testing and monitoring results over time. You are constantly hunting for new opportunities to improve customer experience.

Job Details:

Company: Zillow

Vacancy Type: Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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