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Website Urban Outfitters
Job Description:
Urban Outfitters is looking for a detail-oriented, collaborative, and passionate individual to join the Digital Marketing team and drive business growth by supporting our foundational and highly visible email channel. The Email Marketing Associate will play a central role in the development and execution of email campaigns, primarily focusing on segmentation strategy, reporting, and the day-to-day setup and coordination for our batch and triggered marketing messages.
Job Responsibilities:
- Support in QA for email campaigns for functionality, rendering, tracking, and overall customer experience
- Own segmentation creation and execution for campaign messages utilizing Salesforce CDP tool
- Present opportunities for channel growth, testing, and new adopting strategies
- Collaborate with Email Manager in strategic planning and creation of monthly email message cadence and audience strategy
- Support Email Manager in developing automated journeys and building out behavioral trigger program strategy
- Own creation of weekly email reporting and sharing out insights to cross-team business partners and identify opportunities for testing
Job Requirements:
- Bachelor’s Degree
- Experience with Email KPI reporting and channel analytics
- Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once
- Demonstrated ability to prioritize and manage multiple campaigns in a fast-paced, deadline-driven environment
- Experience using Salesforce Marketing Cloud and CDP preferred
- 1-3 years campaign management experience within email, direct mail,or other direct marketing
Job Details:
Company: Urban Outfitters
Vacancy Type: Full Time
Job Functions: Purchasing
Job Location: Philadelphia, PA, US
Application Deadline: N/A
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