Friday , February 3 2023

Southwest Airlines Jobs – Senior Market Strategy & Performance Analyst

Website Southwest Airlines

Job Description:

This position is responsible for initiating, developing, and driving strategic plans to improve city and regional performance. Thought leader and subject matter expert of specific geographical region(s) utilizing traffic and revenue analysis, demand generation reporting, sale and offer optimization, brand monitoring, and Customer intelligence.

Job Responsibilities:

  • Gathers local market data across platforms, creatively exploring alternate methods, ensuring data integrity
  • Collaborates well with others, builds relationships with business owners, influences and takes consultative approaches as appropriate, drives forward and follows through against established timelines
  • Is adaptable to evolving business needs and a changing environment
  • Self-directed through ambiguous data exploration with ability to independently employ a wide range of mining and analysis methods
  • Serves as the Marketing representative and is responsible for two-way flow of information between Marketing and crossfunctional teams within the Commercial Organization
  • Works with leader to align on priorities, constructively address project work, and build personal development plans
  • Develops, guides, and presents strategic business and marketing direction (participates in pricing policies, sale plans, media plans, and advertising messaging to drive market-level Customer development and traffic and revenue performance)
  • Synthesizes data to address the what, why and how of local market business quesitons and applications, knowing how to contribute to local market strategies
  • Tells a compelling and relevant story that conveys well thought-out local market recommendations, explains complex concepts in a straightforward manner with actionable recommendations, presents with poise and confidence
  • Solution oriented; positively impacts the environment of his or her direct team, Marketing department, and cross-functional Commercial team

Job Requirements:

  • Experience with spreadsheets, databases, and database reporting tools required
  • Familiarity with the airline industry and/or field of marketing preferred
  • Possesses strong mathematical, analytical, and problem solving skills
  • Must be able to comply with Company attendance standards as described in established guidelines.
  • Strong Excel, PowerPoint and Word skills required
  • SQL experience is preferred
  • Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats

Qualification & Experience:

  • Bachelor’s degree required
  • Minimum 4 years experience in related field required
  • OR minimum 2 years experience in a related field with an advanced degree

Job Details:

Company: Southwest Airlines

Vacancy Type: Full Time

Job Functions: Corporate

Job Location: Dallas, TX, USA

Application Deadline: N/A

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