Jetblue USA Careers – Senior Analyst Web Editor

Job Description:

We are looking for a passionate web editor to research, plan, and co-ordinate and optimize day-to-day content performance on the website and mobile app, our primary channels to drive revenue. This position works closely and collaboratively with Brand Strategy, Design, Marketing Analytics, Digital IT / UX and other teams to develop website content plans with the goal of delivering to business objectives and increasing revenue while upholding the JetBlue brand. The position merchandises our offering and produces new content in an interesting and appealing manner and maintains and enhances the content once it is live on the site.

Job Responsibilities:

• Managers and monitors content performance and reports on content performance in a manner that is meaningful and actionable
• Key stakeholder in briefing website development and design
• Co-ordinates production and publishing of new content
• Liaises with marketing & brand teams members to decide on new content and align with broader marketing plan and activity
• Conducts content audits and gap analyses to identify data-driven content creation opportunities
• Oversees layout (images, graphics, videos and artwork), style and presentation
• Checks and proofreads content for accuracy and plans the frequency with which it will need updating
• Developing editorial policies, complies with copyright and privacy regulations, data protection and best practice
• Uploading and updating web pages in conjunction with IT in order to ensure ensuring robust user experience and functionality
• Conduct A/B tests in partnership with Marketing Analytics and other performance measures to optimize content, user experience and commercial performance

Job Requirements:

• Bachelor’s degree
• Three (3) years of experience as a web editor, Experience in journalism, communications or related field desirable
• Experience designing responsively across mobile, tablet and desktop platforms
• A clear grasp for copy, typography, layout, photography and color for digital design
• Self-sufficient in terms of time management and ideation
• Ability to multitask and prioritize in a fast-paced environment under tight deadlines
• Experience writing and editing for websites.
• Experienced in merchandising and storytelling
• Attention to detail
• Strong written and verbal communication
• Agile, adaptable and resilient, able to switch between planning and doing
• A highly organized, deadline focused, job finisher with a strong sense of accountability
• A competent communicator with excellent relationship management and influencing skills
• A team player who thrives in a collaborative matrixed environment

Job Details:

Company: JetBlue

Vacancy Type: Full Time

Job Functions: Human Resources

Job Location: Long Island City, NY, USA

Application Deadline: N/A

Apply Here

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