Thursday , June 30 2022

Jetblue Careers 2022 For Analyst Brand and Consumer Insights

Website Jetblue

Job Description:

The Brand and Consumer Insights Analyst works with the Manager of Brand and Consumer Insights within JetBlue’s Marketing and Loyalty organization to measure the health of JetBlue’s brand and how we benchmark against key competitors inside our current network and potential geographies. They will use qualitative and quantitative methodologies to identify key drivers for Brand health, consumer purchase intent, consumer segmentation and marketing needs of key consumers.

Job Responsibilities:

  • Maintain and develop dashboards around Customer and consumer metrics
  • Help support the building of automated and self-service reporting in business intelligence tool
  • Monitor and report out on metrics based on Brand, loyalty, and consumer purchase goals for JetBlue
  • Use statistical analysis and text analysis to provide insights into consumer research to determine key drivers of Brand, loyalty, and purchase
  • Deliver high-quality ad-hoc analyses for stakeholders with quick turnaround time
  • Support work with the brand business partner to provide information and data requests

Job Requirements:

  • Intermediate knowledge using analytical and data mining tools (SQL, R or comparable analytics software)
  • Demonstrate knowledge of statistical procedures (e.g., ANOVA, correlation, regression) through a work sample
  • Available for occasional travel (10%)
  • Bachelor’s degree in analytical or quantitative discipline; OR demonstrated capability to perform job responsibilities with a High School
  • Diploma/GED and at least four (4) years of previous relevant experience.
    Knowledge of consumer behavior and marketing
  • Must pass a ten (10) year background check and pre-employment drug test
  • Able to work flexible hours and be available for an emergency response on short notice
  • Must be legally eligible to work in the country in which the position is located

Qualification & Experience:

  • One (1) year of airline industry and/or analytical work experience

Job Details:

Company: Jetblue

Vacancy Type: Full Time

Job Functions: Sales

Job Location: Salt Lake City, UT

Application Deadline: N/A

Apply Here

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