Senior Marketing Manager – Careers At Alshaya

Job Description:

We are looking for an experienced and energetic Senior Manager to lead the Digital Customer Experience & Content team for Starbucks MENA and oversee our portfolio of platforms and channels at a regional and market level. The ideal candidate will combine creative excellence with commercial acumen to create experiences that delight our customers and drive top-line growth for our business.

Job Responsibilities:

• Managing the Starbucks MENA website, including our CMS, and driving continuous improvement by evaluating key metrics (landing page impressions, conversion to retail channels, etc.)
• Ensuring successful campaigns enjoy high visibility in the MENA marketing industry and the Starbucks world to help us attract further top talent to our team (in compliance with the Alshaya external comms guidelines)
• Ensuring that the experiences we create for our customers online are grounded in relevant customer insights, and coaching the team to help them translate data and insights into marketing activities
• Building strong relationships with third-party platforms and ensuring that they integrate with the broader Starbucks digital experience, leading the creation of assets that make Starbucks stand out from our competitors on these platforms, and ensuring the customer experience meets the same high standards we set for our owned channels
• Formulating clear, insight-backed objectives that focus on conversion for all digital properties and ensuring performance is measured and evaluated to drive continuous improvement and increases in ROI
• Contributing to the development of digital commerce by working with third parties and internal stakeholders to ensure that our propositions are attractive to customers and supported by the correct back-end systems and processes
• Ensuring that our digital platforms, including those owned by third parties, are always ‘on brand’ and respectful of Starbucks’ global standards. Managing the conversation with the EMEA Starbucks team regarding digital experiences, and appropriately challenging or asking for collaboration and support
• Engaging the Starbucks MENA marketing team and stakeholders in the wider business, emphasizing the importance of our digital platforms, and sharing our achievements and challenges
• Leading the creation of new digital content for Starbucks MENA and localizing assets created by the Starbucks EMEA team to ensure relevance for our region and markets

Job Requirements:

• Experience of implementing test-and-learn methodologies and working with stakeholders to select and set appropriate KPIs
• Experience of building successful working relationships with partners, providers and agencies
• Over 5 years of experience managing small teams, including coaching and upskilling junior team members
• Track record and evidence of delivering customer/ user experiences that consistently outperform vs. business targets and objectives
• Experience of establishing a brand’s presence on new digital platforms and channels, and ensuring a smooth integration with existing properties
• Experience of working with Insights (or similar functions) to develop experiences that are grounded in customer/ user research and understanding
• Experience of working with complex and evolving customer journeys that cover multiple touchpoints and retail channels
• Experience of working with digital retail platforms
• Over 10 years of digital marketing experience, with 7 years of experience creating and managing customer/ user experiences across multiple digital platforms

Job Details:

Company: Alshaya

Vacancy Type: Full Time

Job Location: Abu Dhabi, UAE

Application Deadline: N/A

Apply Here

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